The Strategy Behind Destination Strategies Co.

Where creativity meets strategy — and destinations rise above the noise.

I launched Destination Strategies Co. to solve one of the biggest challenges in tourism marketing: breaking free from sameness.

After years as a destination marketing leader myself, I saw how often in-house teams are asked to do the impossible — manage complex campaigns, build community connections, run events, and keep pace with fast-changing digital storytelling.

With seven tourism marketing awards and a career built on creativity, I’ve helped destinations transform their social presence, design viral campaigns, and sharpen their brand story for maximum impact.

This consultancy was built to give convention & visitor bureaus, destination marketing and tourism organizations, economic development organizations and hospitality businesses a trusted partner who brings clarity, fresh perspective, and results-driven creativity. Whether you need full agency support or help with particular projects and challenges, there is expertise at Destination Strategies Co. to help you succeed

Every destination is special. Our job is to help yours stand out.

What Sets Destination Strategies Co. Apart

There’s no shortage of marketing firms or consultants—but here’s why clients choose DSC:

Seven-time tourism marketing award winner.

Insider expertise from years leading destination marketing organizations.

Boutique, personal approach—your project never gets lost in the shuffle.

Proven ability to create viral, attention-grabbing campaigns.

A fresh perspective that complements in-house teams.

Every campaign is built to inspire travelers and deliver real impact.

I don’t just help destinations market—I help them rise above the noise.

“Cynthya transformed my business with a rebrand that included a new logo, a smart website design and a fresh social media approach. I appreciated her ability to really understand my brand goals and help me reach them. She was responsive and great to work with.“
Rich Dorn, General Contractor
“Cynthya, seeing the way you tackled this contest has been wonderful. None of it comes together without you, so thank you! Bigger than the money we raised is the way we have gotten to join others in celebrating a thing we love.“
Todd Randall, Co-owner, Sanborn Canoe & Merrimack Canoe
“Cynthya is sure the photo shoot is about the subject, and remains focused throughout her projects. She takes the time to get to know the subject and then creates photos that capture so much more than just the event at hand. She is personable, highly professional, and fits into any circumstance, making her photos that much more genuine.“
Gina Kruger, Director at Real Living
“Cynthya’s writing and photography speak for themselves – she is very talented and really gets to the heart of her stories and photography. Cynthya is also a great mentor and editor. She is a dynamic leader and I learned a lot from working with her on a daily basis.“
Amanda Romaine, Business Strategy & Implementation; Go to Market Execution; Change-Maker

Ready to bring your destination’s story to life?

Let’s collaborate to create marketing that’s bold, authentic, and impossible to ignore.