Creative Firepower. Strategic Expertise.
Our Services
Destination Strategies Co. provides a full suite of services designed to complement and elevate your team. Whether you need a one-time campaign boost, a full brand refresh, or strategic guidance across channels, my work is designed to maximize impact without adding strain to your staff.
Destination Brand Development
We uncover what makes your place special and translate it into a clear, actionable strategy. From brand audits and competitive benchmarking to narrative, tone, and persona development, we help destinations define their story and align stakeholders. We also offer light rebranding with logo refresh, tagline, and style guide.
Strategic Marketing Campaigns
We design campaigns that connect stories to traveler action. Services include seasonal calendar planning, cross-platform storytelling, campaign naming, and KPI development. Campaigns are always grounded in research, then refined through analytics to maximize impact.
Social Media Strategy & Training
We evaluate your social channels for voice, content mix, accessibility, and engagement. We deliver practical playbooks, editorial calendars, and team training. For destinations with staffing gaps, we can provide short-term content support while your team transitions.
Print, Digital, and Out-of-Home Media Strategy & Placement
With deep expertise as a former advertising agency media buyer, this service provides clients with full-spectrum media strategy and execution. From negotiating rates to ensuring performance, this offering allows DMOs and tourism organizations to maximize their investment across print, digital, and out-of-home (OOH) platforms.
Content Creation
We help fill the pipeline with high-quality content: blogs, press releases, email campaigns, itineraries, landing pages, and partner toolkits. Packages range from a single piece per month to ongoing series production.
Photography
Photography is a critical piece of your destination’s identity. With deep experience in tourism photography, we produce vibrant, authentic images that speak to travelers and locals alike. Whether you need stunning landscapes, high-energy event coverage, lifestyle photos, or curated editorial-style content, we tailor each shoot to meet your marketing and storytelling goals. Projects range from single-day shoots to full library development.
Video Production
Whether you need short-form videos for social, cinematic pieces for your website, or promotional reels for advertising, we create compelling video content that gets noticed. With experience producing destination reels, b-roll libraries, and hosted video series, we bring your community to life through smart scripting, intentional storytelling, and professional editing.
Visitor Guide Redesign
Your visitor guide is one of your most important marketing assets. Whether you are looking for a comprehensive guide makeover or a consultation on specific elements, we offer design consultations, content planning and production, contributor coordination, and layout support for both print and interactive versions, graphic design and more, ensuring guides feel modern and story-driven.
Website Project Management, Website Audits & UX Consulting
Guiding destination websites through redesigns, refreshes, or UX upgrades, this service includes end-to-end oversight of web projects—from audit to launch. It is ideal for organizations looking to improve content strategy, user experience, or performance tracking.
FAM Tours & Influencer Hosting
From itinerary development to on-the-ground hosting, we manage familiarization tours that inspire writers, influencers, and operators. Deliverables include collateral prep, photo/video support, and coverage tracking with ROI reporting.
Email Marketing
We design campaigns that convert: segmentation strategies, automated drips, newsletters, and partner promotions. We also provide strategy coaching and performance reviews so in-house teams can improve results.
Media Relations & PR
We create editorial calendars, press releases, and pitches that resonate. We manage media relationships, press kits, and partner comms to get your destination featured in outlets that matter.
Analytics & Reporting
We track performance across social, email, and web, then create dashboards and reports that demonstrate ROI. Our reporting is board-ready, with deep-dive analytics assessment and recommendations to guide future planning.
Event Creation & Management
From concept to curtain call, we plan and execute destination events that leave lasting impressions. Whether it’s community festivals, professional conferences, media showcases, or launch parties, we handle logistics, vendor coordination, budgets, programming, and promotion. We design events to maximize both attendance and destination awareness.
“Cynthya transformed my business with a rebrand that included a new logo, a smart website design and a fresh social media approach. I appreciated her ability to really understand my brand goals and help me reach them. She was responsive and great to work with.“
“Cynthya, seeing the way you tackled this contest has been wonderful. None of it comes together without you, so thank you! Bigger than the money we raised is the way we have gotten to join others in celebrating a thing we love.“
“Cynthya is sure the photo shoot is about the subject, and remains focused throughout her projects. She takes the time to get to know the subject and then creates photos that capture so much more than just the event at hand. She is personable, highly professional, and fits into any circumstance, making her photos that much more genuine.“
“Cynthya’s writing and photography speak for themselves – she is very talented and really gets to the heart of her stories and photography. Cynthya is also a great mentor and editor. She is a dynamic leader and I learned a lot from working with her on a daily basis.“
